What are the difficulties in selecting media types

The right media for one business may be wrong for another.All the required media for your ad campaign may not be available at the opportune time for your campaign.The main task of media planners is to select the most appropriate media channels that can effectively communicate.Firstly, the advertiser must note the class of the audience to be influenced by the medium.The advertiser, therefore, while selecting the media, should consider the following factors:

(a) solid medium or synthetic medium:Then, it also matters how well (or how bad) an advertising medium may be, for the type of business that you have.Another challenge to consider is the lack of availability of media.Larger parts usually have larger machining marks and burrs while smaller parts are best ran with smaller media.The advertisements are generally printed in black and white.

In the computer world, media is also used as a collective noun, but refers to different types of data storage options.(iii) newspaper cannot be used for high class coloured advertisements.Some formulations will be sensitive to the presence of dissolved air in the dissolution.Technological innovations, especially the advent of ad blocking and zapping, has eroded tv's immediacy and relevance for some audiences.The audience can be classified into different groups by their social status, age, income, educational standard, religion, cultural interests.

This can be the most damaging bias, especially when the media build a crisis, and then refuse to report facts that oppose their earlier reporting.Television advertising, once seen as the mainstay of media advertising, is facing numerous challenges from alternative media, especially interactive and social media.